Tee Lim

Senior Marketing Executive highly skilled in RF, ESD, proximity sensing, mobile (smartphones and wearables), video and PC consumer semiconductor solutions. Effectively bilingual in English and Chinese, I help companies build successful product lines, grow revenue, and improve profit margins globally. I can also build marketing and application engineering teams to gain marketing share and diversify into multiple markets

Accomplishments

Headed global Marketing, roadmap planning, account development activities for $120M+ consumer business resulting in significant growth at key accounts, including Apple, Samsung, Dell, Google and Huawei.

Catapulted revenue from $23M to $46M in three years by heading definition and launch of 30 new products, achieving 260% revenue growth and winning designs with new customers.

Achieved 360% growth with Ericsson, 400% growth with Agilent and 230% growth with Motorola by partnering with customers to define requirements that translated into product specifications.

Launched industry's first AEC-Q100 automotive RF switch by working with cross-functional team to eliminate gaps in certification of AEC-Q100 grade products.

Boosted revenue 14% by growing business with existing customers of $40M product line; negotiated vendor contracts to expand product portfolio and added $4M in new business by creating turnkey reference designs.

Released the market's first ATSC high-definition, dual channel PCIe TV reference design.

Education
University of San Diego

MBA in Finance and E-Commerce

University of Texas at Austin

Bachelor of Science in Electrical Engineering

University of San DiegoUniversity of San Diego
turned on black and grey laptop computer
turned on black and grey laptop computer

Contact Me

For inquiries or collaborations, please feel free to contact me.