Semtech Corporation

Director, Product Marketing (Product Line Director)

— March 2014 - November 2022

Led a marketing team to support consumer business with revenues exceeding $120 million. Led worldwide business development efforts and evangelized Semtech protection and capacitive proximity sensing solutions to a diverse set of customers. Managed product roadmaps, new product development, product life cycle management and tactical marketing activities.

• Defined differentiated ESD and surge protection roadmap for USB, HDMI, antennas, and OLED displays.

• Developed and grew revenue with smartphone, PC and consumer electronics customers worldwide.

• Developed and implemented strategies to ensure diversification of customers and market segments.

• Conducted market research for devices such as smartphones, wearables, OLED displays, computers and set top boxes.

• Established strategic alliances and reference designs with chipset vendors such as Qualcomm, Intel, AMD, and Mediatek.

• Developed marketing plan with Marcom team and wrote articles and blogs to enhance brand awareness.

Peregrine Semiconductor

Product Line Manager

— September 2010 - September 2013

Defined product line direction and created roadmap, messaging, and marketing collateral. Led communications for quality issues, NRE programs, and end-of-life announcements. Managed opportunity tracking, program updates, customer engagement, and design-in activities. Interfaced with cross-functional teams. Involved in full product lifecycle.

• Doubled revenue in three years with 26% CAGR and forecasted growth to $60M in 2013; led release of 30 new products in diverse markets, including 4G LTE infrastructure, automotive telematics, and CATV/broadband networks.

• Expanded number of quarterly launches from one to more than six for a $10M revenue impact.

  • Partnered with strategic customers in defining requirements for translation into product specifications, achieving 360% growth with Ericsson, 400% growth with Agilent, and 230% growth with Motorola.

  • Averted loss of $5M business by coordinating transition of two critical products after flood in Thailand.

  • Achieved higher sales productivity by enhancing customer presentations/materials with consistent layout and clear messaging.

• Built and headed a marketing team to handle market research and business justifications for RFIC product line.

• Worked cross-functionally to eliminate gaps for certification of AEC-Q100 automotive grade products, enabling launch of the industry’s first AEC-Q100 automotive RF switch; efforts resulted in $2M design wins with BMW.

Conexant Systems Inc

Senior Product Line Manager

— March 2008 - September 2009

Held accountability for $40M consumer video product line, including opportunity tracking, revenue forecasts, product promotions, strategic relationships, and product roadmaps.

• Created manufacturable turnkey reference designs which shortened time-to-market for customers.

• Lifted revenue 14% by gaining new business with customers such as Hauppauge, Avermedia, Kworld, and Yuan.

• Negotiated contracts with third-party vendors to expand product portfolio with the buy and resell of digital demodulators; enabled 35% margin and bundling capability.

Released new products, including PCIe/USB video decoders, MPEG encoders, digital channel demodulators

Advanced Micro Devices

Strategic Alliance Manager

— July 2006 - February 2008

Oversaw strategic partnerships to drive release of world-class solutions on AMD platforms. Identified and pursued new alliance opportunities to increase the competitiveness of offerings.

• Tripled digital media partnerships from 4 to 14+ partners within one year.

• Enabled premium content on AMD Home Cinema and media server with Bidirectional OpenCable Receiver (BOCR) devices by establishing strategic partnerships with Cablelabs, NXP, Solekai Systems and Vividlogic.

Teamed with partners to enhance retail promotion of AMD Live! Ready Solutions at retail outlets with SKUs ranking as 3 of the top 10 selling SKUs in 2006; also drove AMD Live! PC to represent 16% of total US PC sales.

Micronas Semiconductors

Marketing Manager

— March 2005 - June 2006

Headed global marketing and account development activities totaling $20M+ in revenue for company’s Media Home product line. Managed ISV relationships and handled roadmap planning, competitive analysis, and market research of consumer platforms, such as Digital Video Recorders (DVRs) and Set-Top Boxes. Created and launched new reference designs.

• Released the market’s first ATSC high-definition, dual channel PCIe TV reference design.

• Won $2M+ business with Dell by collaborating with product development and key account sales team.

Conexant Systems

Manager, Product Applications Engineering

— March 2001 - February 2005

Formed, directed, and motivated a six-person engineering team in support of various products, including TV encoders, video decoders, and MPEG encoders, representing $90M+ in annual revenue. Maintained department budget and managed engineering project activities, including technical documentation, release schedules and demonstration platforms.

Senior Product Applications Engineer

— February 1995- February 2001

Led global pre- and post-sales technical support for PCI video decoder product line with $20M in estimated annual revenue.

• Built innovative DVR DirectShow Windows application with scheduler and TrueMotion real-time compression engine.

• Drove Microsoft engagement to resolve technical issues with WHQL video capture test suite as well as led efforts to certify customer products with Conexant drivers for a total revenue contribution of $10M.